Anyone who wants to try real coaching tools before paying. The free tier's insights, Balance Score, and two blockings are a genuine way to test whether Roots' approach fits before spending anything.
People who value goals, streaks, and progress tracking enough to justify the higher annual price. Roots Plus costs more per year than Fella, but it includes a coaching layer, Monk Mode, and app groups that Fella doesn't offer.
Less ideal if you only need one or two apps blocked. The free tier's two-blocking cap may already be enough, making Plus unnecessary for a narrow use case.
Worth factoring in if you've already tried and abandoned other coaching-style apps. Roots Plus is the more expensive annual option on this page, so it makes most sense for people who know they respond well to goals, streaks, and visible progress rather than guessing that they might.