Brick pricing:
one $59 payment, no subscription

Brick's pricing model is unusually simple: there's exactly one thing to buy. The $59 hardware purchase includes lifetime access to the companion app. There's no free tier, no monthly plan, and no separate software subscription to track.

This page focuses specifically on cost. For the full feature comparison against Fella, see Fella vs Brick. What follows is a plain breakdown of what the $59 actually buys.

There's no second row to compare against. Unlike most app blockers, Brick has no free/paid split or monthly-versus-annual decision to make. You pay once for the hardware, and that payment covers the software indefinitely.

Brick's entire mechanism depends on the physical device. You need the Brick to start a block and the Brick again to end it. Without the hardware, there's nothing for the app to do, which is why a free, software-only tier doesn't exist.

That's a fundamentally different model from a freemium app. A typical free tier lets you try core functionality before paying for more. Brick's core functionality requires the purchase from the very first use.

The 30-day guarantee is the closest thing to a trial. You pay the full $59 upfront, then have 30 days to request a refund if the physical-friction model doesn't work for you, a safety net rather than a no-cost preview.

The physical device itself. One Brick, required for tapping to start and end every block.

Strict Mode, at no extra cost. This feature, which locks settings and prevents uninstall to end a session, is part of the base purchase, not a separate upsell.

5 Emergency Unbricks, included. These let you unbrick without the physical device in a genuine emergency, resettable through a support form, also part of the standard purchase.

Focus Insights analytics. Average Brick time, session length, and week/month/lifetime comparisons are included, stored locally, with no separate analytics subscription.

Against a monthly subscription, Brick pays for itself quickly. $59 is less than 6 months of most competitors' $9.99-$10 monthly plans, and it's a fixed cost regardless of how many years you keep using it.

One Brick works with many phones. If you upgrade your phone, the same physical device continues to work, so the $59 isn't a per-device cost, it's a one-time cost for the system.

The real ongoing cost is replacement, not subscription. If the device is lost or damaged, a new one would need to be purchased, since there's no software-only fallback once the hardware requirement is core to how Brick works.

Anyone confident that physical friction is the mechanism that works for them. If a software delay or a settings toggle has never held, and you want a genuine physical barrier, $59 once is a low-risk bet compared to years of a subscription.

Anyone who specifically wants to avoid a recurring charge. There's no monthly decision to make or subscription to remember to cancel, the cost is entirely upfront and done.

Less ideal for anyone unsure they'll stick with a physical-object model. The 30-day guarantee offers some protection, but it still requires the full $59 outlay and a refund request rather than a no-commitment trial.

Brick's pricing model is genuinely cheaper over the long run. A single $59 payment beats even Fella's discounted annual price within two years, and it never charges again after that.

Fella's ongoing subscription buys a different tradeoff: no hardware to manage. There's no physical device to buy, carry, place, or risk losing, enforcement runs entirely through Apple's Screen Time frameworks on the phone you already have.

The choice depends on whether physical friction or software-only convenience matters more to you. If a real object genuinely changes your behavior and you want to stop paying after one purchase, Brick's model wins on cost. If you'd rather not manage hardware at all, Fella's subscription buys that convenience. See how Fella works or Fella's current pricing.