Checked for a message.
Left an hour later.

Facebook isn't the friends-and-family feed it used to be. As of 2026, roughly half of what shows up in a typical News Feed comes from accounts you don't even follow, ranked by an algorithm built to hold your attention, not by who posted it. Meta itself has reported time-spent increases of 7 to 8 percent since leaning further into AI-recommended content.

Facebook also has more doors back in than most apps. A notification might be a friend's comment, a Marketplace message, a Group post, or a Memory from six years ago. Each one is a different reason to open the app, and the app doesn't care which one brought you back.

Fella is for the parts you still need. Marketplace deals, Group admin, event pages, or a specific conversation don't go away. You still need Facebook sometimes. Fella just keeps it blocked by default, with one 5-minute emergency unlock a day for when you actually need it.

The feed is a discovery engine now, not a timeline. Meta's ranking system reportedly runs over 100 prediction models to decide what keeps you scrolling, weighing comments, shares, video watch time, and saves far more heavily than whether a post is actually from someone you know.

Marketplace behaves like a shopping app hiding inside a social one. Browsing listings has the same open-ended, no-natural-stopping-point pull as any shopping feed, except it's one tap away from a "quick check for a message."

Groups generate their own notification stream. Once you're in more than a couple of active Groups, the badge count alone can be enough of a reason to open the app, whether or not anything in it actually matters to you.

A feed you can block. A marketplace you might still need. Unlike Instagram or TikTok, Facebook often carries real, ongoing utility: a local buy-and-sell Marketplace listing, a community Group you help run, a neighborhood watch page. Deleting the app outright can mean losing all of it.

That's exactly why "just delete it" doesn't stick for most people. The usefulness and the doomscrolling live in the same app, behind the same icon, so the fix isn't removing Facebook, it's controlling when it's open.

Fella treats Facebook as one blocked app with one daily exception. Marketplace, Groups, and the News Feed are all behind the same lock, and the same 5-minute unlock covers whichever one you actually need that day.

1. Add Facebook to your blocked apps. Pick it once during setup alongside any other apps that pull you in. Add Messenger separately if you want that blocked too.

2. Let it stay locked by default. There's no daily toggle or Ignore Limit button to fall back on when a notification feels more urgent than your plan.

3. Use the emergency unlock for real needs. One 5-minute window a day is enough to check a Marketplace message or reply to a Group post.

4. Facebook locks again automatically. You don't have to remember to close the door behind you.

Meta's own tool is built to inform, not block. "Your Time on Facebook" shows a usage dashboard and lets you set a reminder, but the reminder is just an on-screen alert you can dismiss and keep scrolling past.

Fella has no dismiss button. Once Facebook is on your blocked list, it stays blocked outside your one daily 5-minute unlock. There's no alert to tap away and no "remind me later."

People who open Facebook for one thing and lose track of time. If checking a message turns into feed scrolling, Marketplace browsing, and Group notifications without you noticing, that's the pattern Fella is built to interrupt.

People who still rely on Marketplace or Groups. Buying, selling, community admin, and event pages don't have to disappear. The daily unlock is built for exactly that kind of real, specific use.

People who've already tried the built-in tools. If "Your Time on Facebook" reminders and Screen Time limits became things you just tap past, a harder default is the next step.