Facebook isn't the friends-and-family feed it used to be. As of 2026, roughly half of what shows up in a typical News Feed comes from accounts you don't even follow, ranked by an algorithm built to hold your attention, not by who posted it. Meta itself has reported time-spent increases of 7 to 8 percent since leaning further into AI-recommended content.
Facebook also has more doors back in than most apps. A notification might be a friend's comment, a Marketplace message, a Group post, or a Memory from six years ago. Each one is a different reason to open the app, and the app doesn't care which one brought you back.
Fella is for the parts you still need. Marketplace deals, Group admin, event pages, or a specific conversation don't go away. You still need Facebook sometimes. Fella just keeps it blocked by default, with one 5-minute emergency unlock per session for when you actually need it.